KONTAN.CO.ID – The producer of the famous rice brand ‘Topi Koki’ listed on the Indonesia Stock Exchange, PT Buyung Poetra Sembada, Tbk., (HOKI) continues to actively strengthen and expand the distribution network of Topi Koki rice and Dailymeal healthy rice throughout Indonesia along with the increasing supply of white rice on the market last year and the high demand for Dailymeal products in the community.

Entering early 2025, the Company is actively appointing new distributors, one of which is Indomarco which has a distribution network spread throughout Indonesia. Through this collaboration, HOKI will be able to strengthen market penetration deeper and wider. Indomarco has 600,000 active outlets that can support the distribution of the Company’s products so that they are easily accessible to various levels of Indonesian society.

“We appoint Indomarco as the Distributor of HOKI products nationally. We hope that cooperation with Indomarco can increase the Company’s sales growth. With Indomarco’s extensive experience in the distribution of basic necessities, including major brands, we believe Indomarco is the right partner for HOKI,” said HOKI Director, Budiman Susilo.

The distribution of HOKI products through Indomarco’s distribution network will later cover modern markets, minimarkets, traditional shops and other channels such as food service. Through increasingly integrated logistics management, the Company will be able to ensure smooth product supply, increase brand awareness and accelerate product adoption in the market.

So it is expected that the collaboration with Indomarco will be able to boost sales of various HOKI products such as Dailymeal products in the form of corn rice, cassava rice, special and specialty rice products such as red rice, Hokairi Japanese rice, and Topi Koki brand white rice.

“We have high hopes that this collaboration will be able to drive HOKI’s business growth while providing positive contributions to consumer needs in various regions of Indonesia. We also continue to strive to appoint new business partners in the future,” Budiman concluded.